CrossFit calls itself an evidence-based fitness program. It defines fitness as increased work capacity across broad time and modal domains. Capacity is the ability to do real work, which should be measurable. Life is unpredictable (much more so than sport), so real world fitness must be broad and not specialized. The workouts are designed to maximize this broad, inclusive fitness.
And it's a bit like the TV series "Cheers": everyone knows your name. Members strike up friendships, go out together and travel together. A few have even gotten married.
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